Hey there! If you're an active user of our platform, this article is super important for you!

We want to make sure your business texting practices follow all the latest carrier guidelines without any hassle. So, in this blog, we'll explain what A2P 10DLC really means, how it affects your business texting, and how the LeadLenz Trust Center simplifies the registration process for you.

Let's get started!

What is A2P (Application-to-Person) Text Messaging?

A2P, or application-to-person, messaging refers to any text message from a business entity sent to a real customer through a virtual phone service, like the phone service available through LeadLenz. It includes various communication types, such as feedback messages, appointment confirmations, and more.

What is 10DLC (10-Digit Long Code Phone Number)?

10DLC, which stands for 10-digit long code, refers to a local phone number with a local area code. It is specifically designed to facilitate business text messaging while also curbing SPAM by establishing a clear distinction between personal and business messaging.

With LeadLenz's support for A2P 10DLC, you can enjoy enhanced text message deliverability rates and eliminate any concerns about carriers filtering your outbound messages. This means your messages reach their intended recipients without any roadblocks.

How does A2P 10DLC Impact My Business Texting?

To stay compliant with A2P 10DLC regulations, businesses utilizing virtual phone services like the LeadLenz LC Phone System must register their phone numbers, brand, and campaigns with The Campaign Registry. This third-party organization serves as the reputation authority for business messaging.

Brand registration ensures that your business is properly recognized across all carrier networks, while campaign registration specifies the types of messages you intend to send. By completing these registrations, you ensure smooth and legitimate communication with your customers.

How Does LeadLenz Streamline A2P 10DLC Registration?

At LeadLenz, our customers' success is our top priority. To ensure compliance with A2P 10DLC requirements, we've crafted a straightforward process for seamless registration.

Our Trust Center offers a fast and hassle-free way to get started.

By leveraging the Trust Center, you'll experience simplified business registration, leading to improved customer engagement through increased throughput and enhanced brand recognition.

To access the available Trust Center solutions, just follow the simple steps below. We're here to make this process as easy as possible for you!

How to Register for A2P 10DLC with LeadLenz

Instead of squeezing the process into a written article, we've launched a short and engaging video course to walk you through the simple steps. This course is available free of charge to all LeadLenz platform users. If you haven't received the email with the course details yet, don't worry! You'll receive it shortly, and it will provide you with everything you need to access and make the most of this valuable resource.

As of July 2nd, you can also access the course on the sidebar inside your LeadLenz account.

The new LeadLenz Trust Center will be available inside your LeadLenz account by going to Settings –> Phone Numbers –> Trust Center.

Please Note: The LeadLenz Trust Center will appear as it is rolled out during the first week of August. If you do not see it after the first week of August, please reach out to our support team for help.

As the landscape of A2P messaging evolves, staying compliant with A2P 10DLC is crucial.

The LeadLenz Trust Center streamlines the registration process, ensuring your business texts continue to make their mark. By registering promptly, you’ll benefit from better deliverability, higher trust scores with phone carriers, and a smoother texting experience.

Be sure to review all info and “How-To’s” on our Trust Center and all things A2P through the knowledge base inside your LeadLenz account, and remember, our team is always here to support you with any questions or concerns you may have, you need only ask.